Marketing Intelligence

Client’s Introduction: One of the Americas largest owner and operator of self-storage facilities, serving over one million customers across the US & Europe.

Value Proposition

  • Effective and easy monitoring of millions of web data points
  • Easy capture of market/keyword specific intelligence
  • Competitor/trend analysis helped in marketing planning/budgeting
  • Significant improvement in organic search ranking which helps in customer acquisition.

Solution Provided:

  • Customer data capture from different sources for various keywords.
  • Competitor identification for each of the markets and analysis of their marketing trends
  • Data consolidation in the data mart and usage of analytics tools to get actionable insights
  • Management reporting that supports marketing realignment.

Business Objective:

  • Near-real-time performance measurement of website based on certain keywords & geographies
  • Identification of competitors’ strategic moves and keywords for similar services
  • Tracking activities planned and their effectiveness for various marketing/branding plans
  • Reporting needs, based on which it can refine the online marketing plan.

Solutions Delivered

Developed and enhanced over 2,000 websites across domains

Designed and developed an official website for the mayor of a major city in the USA

Supported enterprise-level Lab Management System for a Fortune 500 Healthcare major

Established a Loan Processing System for a major bank

Developed a Real Time Trading Platform for a trading company

Provided Data Feed management services to a major Hedge fund firm with 24/7 support

Provided Application Deployment and monitoring support to a major Telecom company

Profitably implementing ITSM for a global Language Interpretation company

For the study of patients discharged from hospitals, designed HIPAA compliant Enterprise App & its Mobile version

Use of our IVR system to service high call volumes for an Airlines company, reduced cost and improved the traveler's experience

For a service center - Integrated voice authentication service with Genesys Agent Desktop

Built a test automation tool called “SWIFTest” for Functional Automation Testing

Working on a test framework for Functional Automation Testing

Happy to Help