Social Analytics

Client’s Introduction:

Leading shoe manufacturing company in US with a reputed brand and a strong customer base loyal to them.

Value Proposition:

  • Sensiple and client identified individual KPIs within each stream, set real goals for these KPIs, and line up all social analytics suggestions with these goals in an estimated way.
  • KPI framework was formulated by which metrics would become KPIs.

Business Objective:

  • As they started to expand their social media presence in early 2013, they needed someone who can help them to improve their presence in social media. They faced challenges in tracking the customers, understand social network metrics and also to analyze those metrics through which they can get significant insight.
  • Sensiple was approached by client in the beginning of 2013 to build a framework for social analytics which can help them interpret their social media campaigns, line up their social media objectives with larger business goals.

Solution Provided:

Sensiple worked with client to identify and create streams into which the individual metrics falls under. These includes

  • Authorship: Measuring the company’s contribution for the conversations taking place in the social media.
  • Growth: Measuring people who are really interested to receive the social media marketing message from the company.
  • Reach: Measuring the effusiveness of your social media marketing message and who has viewed your content.
  • Engagement: Measuring who are all actively got occupied with your content.
  • Influence: Measuring how a company’s content influence on other social media users.
  • Sentiment: How others feel about a company or its brand and what they say about it.
  • Effect: Measuring how social media helps in conversions happening in website or in-store sales.

Non Referenceable Clients

Solutions Delivered

Developed and enhanced over 2,000 websites across domains

Designed and developed an official website for the mayor of a major city in the USA

Supported enterprise-level Lab Management System for a Fortune 500 Healthcare major

Established a Loan Processing System for a major bank

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Provided Application Deployment and monitoring support to a major Telecom company

Profitably implementing ITSM for a global Language Interpretation company

For the study of patients discharged from hospitals, designed HIPAA compliant Enterprise App & its Mobile version

Use of our IVR system to service high call volumes for an Airlines company, reduced cost and improved the traveler's experience

For a service center - Integrated voice authentication service with Genesys Agent Desktop

Built a test automation tool called “SWIFTest” for Functional Automation Testing

Working on a test framework for Functional Automation Testing

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