Multi-Channel Website

Client’s Introduction:

Client is one of the America’s largest supermarkets, operates over 500 supermarkets and convenience stores with an employee base of around 50,000.

Value Proposition:

  • Client replaced their existing grocery platform with a new multichannel platform to provide a unique, smarter and even better shopping experience.

Business Objective:

  • Their future plan is to create a multichannel offering for their customers who uses web, mobile, tablet and also for those who step into their store.
  • To understand about their customer’s buying behavior and also enables them to define offers and rewards particular to specific customers.

Solution Provided:

  • Sensiple, built a platform with highlights like Amended navigation, In-store support, Call Centre capability, Integration to 100 stores across US, business data repository and more.
  • In order to enhance customer experience , Sensiple had built an optimized site for mobile and tablet, so that customers can shop using their devices.
  • Re-structured client’s ecommerce platform to IBM WebSphere Commerce, plus an additional five systems.
  • Sensiple worked closely with the client to take up a strategy that minimized customer’s gap and protected their highly regarded online service.

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