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Analytics Integration

Client’s Introduction:

The client is a publisher of Sports Magazine

Value Proposition:

  •’s sales team was able to combine their SQI score both at category and domain level into their process.
  • can now deliver to new advertisers specific to particular vertical with solid proof that they are hitting particular audiences who engaged in content categories.
  • As they found high scores in health drinks, they can now boast articles related to it like “Importance of health drinks” along with ads.

Business Objective:

  • Client, issuing sports related high-quality digital magazine. From their site “” it is clear that they got both inside as well as outside experts for their journalism purpose for giving a 3 dimensional view at sports culture. They faced 2 main challenges:
  • They want their articles to be shared on multiple social platforms, but they failed in it. So they wanted a solution in place for engagement and social sharing through their content, and also an common analytics to measure their content.
  • In spite of having more users, their advertisers are facing a challenge to calculate the click through rates.

Solution Provided:

  • Sensiple created a sharing option for their “” that rendered the insight of what sharing service their users needed and spotlighted those in Sensiple sharing widget execution.
  • Once the sharing process is in place, Client relied on Sensiple’s analytics to understand what content goes well among audience.
  • Sensiple also started surveying and used SQI results to help them drive business decisions related to content and advertising.

Non Referenceable Clients

Solutions Delivered

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For a service center - Integrated voice authentication service with Genesys Agent Desktop

Built a test automation tool called “SWIFTest” for Functional Automation Testing

Working on a test framework for Functional Automation Testing

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