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Analytics Integration

Client’s Introduction:

The client is a publisher of Sports Magazine

Value Proposition:

  • Client.com’s sales team was able to combine their SQI score both at category and domain level into their process.
  • Client.com can now deliver to new advertisers specific to particular vertical with solid proof that they are hitting particular audiences who engaged in content categories.
  • As they found high scores in health drinks, they can now boast articles related to it like “Importance of health drinks” along with ads.

Business Objective:

  • Client, issuing sports related high-quality digital magazine. From their site “client.com” it is clear that they got both inside as well as outside experts for their journalism purpose for giving a 3 dimensional view at sports culture. They faced 2 main challenges:
  • They want their articles to be shared on multiple social platforms, but they failed in it. So they wanted a solution in place for engagement and social sharing through their content, and also an common analytics to measure their content.
  • In spite of having more users, their advertisers are facing a challenge to calculate the click through rates.

Solution Provided:

  • Sensiple created a sharing option for their “client.com” that rendered the insight of what sharing service their users needed and spotlighted those in Sensiple sharing widget execution.
  • Once the sharing process is in place, Client relied on Sensiple’s analytics to understand what content goes well among audience.
  • Sensiple also started surveying and used SQI results to help them drive business decisions related to content and advertising.

Non Referenceable Clients

Solutions Delivered

Developed and enhanced over 2,000 websites across domains

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Supported enterprise-level Lab Management System for a Fortune 500 Healthcare major

Established a Loan Processing System for a major bank

Developed a Real Time Trading Platform for a trading company

Provided Data Feed management services to a major Hedge fund firm with 24/7 support

Provided Application Deployment and monitoring support to a major Telecom company

Profitably implementing ITSM for a global Language Interpretation company

For the study of patients discharged from hospitals, designed HIPAA compliant Enterprise App & its Mobile version

Use of our IVR system to service high call volumes for an Airlines company, reduced cost and improved the traveler's experience

For a service center - Integrated voice authentication service with Genesys Agent Desktop

Built a test automation tool called “SWIFTest” for Functional Automation Testing

Working on a test framework for Functional Automation Testing

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