Privacy Policy

1. Introduction

Your privacy is important to us. Sensiple Inc (“SENSIPLE,” “we,” “us,” or “our”) is committed to protecting the personal data of individuals who visit, interact with, or use our websites, products, services, applications, events, and initiatives (collectively, the “Services”).

This Privacy Policy explains:

  • What personal data we collect and from whom
  • Why and how we process personal data
  • How we protect personal data
  • When and with whom we share personal data
  • The rights available to you under applicable data protection laws

“Personal data” or “personal information” means any information relating to an identified or identifiable individual, as defined under applicable laws.

This Policy establishes minimum standards for how SENSIPLE collects, processes, stores, and uses personal data. It applies to SENSIPLE employees, contractors, and authorized third parties that process personal data on our behalf under appropriate contractual safeguards.

2. Scope

This Privacy Policy applies to all personal data collected through SENSIPLE websites and related Services, whether online or offline. It applies to visitors, customers, business partners, and other individuals whose information we process.

3. Privacy Principles

SENSIPLE processes personal data in accordance with the following principles:

3.1 Lawfulness, Fairness, and Transparency

We process personal data only when permitted by law, including for legitimate business purposes, contractual necessity, legal obligations, or with your consent where required.

3.2 Purpose Limitation and Data Minimization

We collect and process personal data only for specific, explicit purposes and only to the extent necessary.

3.3 Accuracy

We take reasonable steps to ensure personal data is accurate, complete, and up to date.

3.4 Security and Confidentiality

We implement appropriate technical, administrative, and organizational safeguards to protect personal data from unauthorized access, loss, misuse, or disclosure.

3.4 Privacy by Design and Default

Privacy and data protection considerations are integrated into our systems, processes, and business practices.

3.4 Controlled Disclosure

We disclose personal data only where legally permitted, contractually required, or with appropriate safeguards in place.

4. Information We Collect And How We Use It

A. Purposes of Data Collection

We collect personal data to:

  • Provide, operate, and maintain our Services
  • Improve website functionality and user experience
  • Conduct analytics, sales, and marketing activities
  • Respond to inquiries and provide customer support
  • Manage contracts, compliance, accounting, and business operations
B. Website Access and Usage Data

You may browse our websites without providing identifying information. However, we may automatically collect certain information, including:

  • IP address
  • Device type and browser information
  • Operating system
  • Language settings
  • Pages visited and browsing behavior

This data is used for security, analytics, performance monitoring, and site optimization. Certain areas of the website may require registration, in which case we may collect usernames and passwords.

We may also receive data from:

  • Social media platforms (where you authorize access)
  • Location services (based on IP address)
  • Business partners in co-branded or joint marketing initiatives
C. Contact and Support Requests

When you contact us, we may collect –

  • Name, email address, phone number, company, and job role
  • Professional or demographic information
  • The content of your communications
D. Marketing and Promotional Communications

If you subscribe to our marketing communications, we may contact you via email, phone, or other channels. You may opt out at any time as described below.

E. Third-Party Analytics and Tracking Tools

We use third-party analytics and tracking tools to understand website usage, improve functionality, and optimize our Services.

F. Contractual and Regulatory Obligations

Where we have a contractual relationship with you or your organization, we may process limited business contact information to fulfill contractual, accounting, legal, and regulatory obligations.

5. Collection Methods And Categories Of Personal Information

a. Collection Methods

We collect personal information through:

  • Website forms, surveys, emails, phone calls, and event registrations
  • Cookies and similar tracking technologies
  • Webinars, training sessions, and recorded communications (with notice)
  • Third-party data sources and publicly available business directories
b. Categories of Personal Information

Personal information may include:

  • Name, contact details, job title, and company name
  • IP address and device identifiers
  • Website interactions and preferences
  • Approximate geographic location (city or state level)
  • Professional and business profile information
c. Important Notes
  • We do not knowingly collect sensitive personal data such as health, biometric, political, or religious information
  • We may generate aggregated or de-identified data for analytics and business purposes
  • If we introduce new purposes for processing, we will provide notice and choice where required by law

6. How We Protect Your Information

We use reasonable administrative, technical, and organizational safeguards to protect personal data. Access is restricted to authorized personnel and service providers with a legitimate business need, all of whom are bound by confidentiality obligations.

We maintain procedures to detect, investigate, and respond to data security incidents and will notify affected individuals and regulators where required by law.

7. Information Sharing And Disclosure

We do not sell personal data. We may share personal data with:

  • Trusted service providers (such as hosting, analytics, marketing, and event platforms)
  • Other entities within the SENSIPLE affiliates
  • Government authorities, regulators, or law enforcement where legally required

All third parties are contractually required to protect personal data and process it only in accordance with our instructions.

8. International Data Transfers

SENSIPLE is based in the United States and operates globally. Personal data may be transferred to and processed in the United States and other countries. Where required by law, international data transfers are supported by appropriate safeguards, such as Standard Contractual Clauses or equivalent lawful transfer mechanisms.

9. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Policy or to comply with legal, regulatory, or contractual obligations. Retention periods vary based on the type of data and applicable requirements.

10. Cookies And Tracking Technologies

We use cookies and similar technologies to support website functionality, analytics, and performance. You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features. Additional information about our use of cookies may be provided through a cookie banner or separate cookie notice.

11. Children’s Privacy

SENSIPLE does not knowingly collect personal data from children under the age of 13 (or under 16 where required by applicable law). If you believe that a child has provided personal data to us, please contact us at legal@sensiple.com.

12. Data Protection Rights

SENSIPLE acts as a data controller for personal data collected through its websites, unless otherwise stated.

12.1. Lawful Bases for Processing

We process personal data based on:

  • Legitimate business interests
  • Consent
  • Legal obligations
  • Contractual necessity
12.2. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority

Requests may be submitted using the contact details below. We may verify your identity before fulfilling a request.

13. Updates To This Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website with an updated “Last Updated” date. Continued use of the Services constitutes acceptance of the revised Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices,

please contact us:

Website: Use the “Contact Us” form on our website

Unless otherwise stated, SENSIPLE acts as the data controller for all processing described in this Policy.

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